HELLO CUTE!


All of your mummy and me dreams have come true because we’ve found a brand that creates beautiful shoes for the modern mumma and child.

Say hello to Hello Zef, the Victorian-based shoe brand that launched in 2015 by Suzie Goold. Originally just selling kicks for kids, Goold had request after request to launch a Mumma collection so that’s exactly what she did. 

Like us, Goold believes in supporting small businesses and quality products that can be passed down from sibling to sibling or friend to friend.

 The shoes range from sandals and sneakers to trendy high tops and we’re obsessed. The prints are incredibly cool and totally on trend; they’re definitely something you will both want to wear. Another thing we adore about this brand is their work with local charities and organisations. 

Shop Hello Zef.

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