With over 90 #foodporn posts popping up on Instagram every minute, it’s fairly safe to say we over-share when it comes to our mealtime pursuits. I know

Luckily the clever techs at Virgin Mobile Australia are forging the way in a world-first initiative, turning your food pics into real meals for those in need.

In partnership with OzHarvest, and a whole host of the best of the Australian culinary game, Adriano Zumbo and Gelato Messina to name a few, any food post uploaded with the hastag #mealforameal will be directly translated to a donation from Virgin Australia to OzHarvest. They are aiming to deliver 400,000 meals over the course of the campaign to those who need it most. So now you know the drill, snap away and remember...#mealforameal.

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