Pregnancy Fashion Guide

In years gone by, many women found shopping for themselves during pregnancy quite a challenge with clothes that looked boring or unflattering on their gorgeous curves. These days, maternity fashion is at the peak of style. There are more choices than ever before – from business suits to skinny jeans, khaki pants to bathing suits – you can find some fabulous buys that have all been created with that beautiful baby bump in mind.

Here at swiish we get lots of requests for advice on where to shop the best fashion looks during pregnancy, so this is for all you soon to be yummy mummies! Follow our swiish guide to the best brands and buys, including all the essential basics that will get you through the journey, in fabulous style of course.


ASOS have a fab maternity range at excellent prices, with dresses galore that are both comfortable and stylish. They also have maternity clothes that are suitable for work, gorgeous skinny jeans that fit around your tummy perfectly; plus they stock the must-have pregnancy wardrobe staple, the forever comfy legging. ASOS was my first port of call when I was pregnant; their stuff is affordable and bang on trend.

swiish loves: this oh so chic Lace Dress With Cut-Out Back, $68.00  

Isabella Oliver

For those who are willing to spend that little bit extra, we highly recommend Isabella Oliver, a store devoted to maternity wear. Favoured by celebs including Angelina Jolie, Jennifer Garner and Gwen Stefani to name but a few, Isabella Oliver brings you all your wardrobe staples such as comfy jeans and black pants. They also have plenty of gorgeous dresses and super stylish work wear. And though you might think that with a celebrity following the clothes would be outta-this-world expensive, it’s not as pricey as you may expect, and when Isabella Oliver have a sale on (which they do now, so run!) – prices tend to be slashed dramatically.

swiish loves: As worn by Angelina Jolie, we love the Ruched Tank Maternity Dress in Cobalt Blue, on sale for $76.00. Run!


Target have an excellent range of affordable maternity wear that includes basics for every day as well as on trend items and even swimwear! The best part? There is nothing over $50. That’s right. It’s a pregnant fashion bargainista’s dream!

swiish loves: This bright Fold-Waist Maxi Skirt in bold blue and black stipe is perfect for weekends and can be worn post pregnancy too! $35.00


Oriri has handpicked some of the finest designer maternity items from both Australian and international labels. Although it’s a splurge, the quality is second to none and you’re guaranteed to wear the pieces through any future pregnancies. They are that gorgeous and well made! Oriri are all about style, stocking designers including caftan queen Camilla, Paige Denim, and Sacha Drake. They even have accessories too so you can shop your whole outfit in the one place!

swiish loves: Paige Premium Union Skyline Skinny Twilight jeans, $279.00


If it’s shapewear you’re after, then Spanx (another brand with a huge cult following – just ask Beyonce!) stock maternity shapewear that’s supportive and stretches as your bump grows.

swiish loves: Power Mama Maternity Shapers, approx $32.00  

It may feel like a big investment to go out and purchase a whole new wardrobe for merely nine months so our advice is to keep things simple. Buy leggings, pants, shorts and skirts in block colours so that you can mix and match with tops and accessories to create a new look every day. Maxi dresses are always a great buy because they do double duty - you can wear them even when you’re not pregnant. Win-win we say!

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