The Inbetweeners

I've got some close girlfriends with tweenage kids and they promise me that there will come a moment in my life where my child will refuse to wear what I've chosen. Apparently it goes like this - “But Muuuuuuum! That’s so not cool!” they say, before throwing the pile of clothes that were perfectly fine last week on the floor.

I've hit up my girlfriends for some advice on where to get kids clothes that handle that tricky transitional period... with style. Here are a few of their favourites. 


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Pavement stocks some designs I’d even wear myself, that are age appropriate. The brand’s fun designs encourage teens to experiment with style.

Bardot Junior

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Bardot Junior designs are inspired by its grown up sister, Bardot. Even the littlest divas can have fun with fashion.

8Fourteen by Witchery

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Witchery’s 8Fourteen range has a range of pieces for exactly that age group - think varsity jackets, trendy jeans and clean-cut sweaters in a palette of soft greys and blues.

Seed Heritage

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I’ve long been a fan of Seed Heritage for its quality designs. Their teen lines are just as gorgeous, with quirky printed sweaters and party dresses for girls, and laidback options for the boys.

Indie Kids by Industrie

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Indie Kids is an effortless mix of urban style - perfect for any growing boy. There’s gorgeous merino knits, beanies and chinos so tough even the most active will struggle putting a hole through the knees. 

Here are swiish’s top tween fashion picks:


Paula Dress - Pavement Brands, $58.68 


Sweater Dress - 8Fourteen by Witchery, $79.95 


Intarsia Sweater - Seed Heritage, $69.95 


Woodrow Shirt - Indie Kids by Industrie, $59.95

Raglan Knit Sweater - Seed Heritage, $69.95

Cuba Chino - Indie Kids by Industrie, $69.95

Thomson Jacket - Pavement Brands, $69.95

Check out our swiish gallery for more inspiration on how to dress your budding fashionista. 

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