Antonio Banderas for Extra

What do a rose, a donut, a broken heart & a packet of Extra chewing gum have in common? Antonio Banderas.


That's right. Last week I was the recipient of a gift every day - it started with 2 packets of Extra chewing gum on Monday. The next day it was a single red rose. I wasn't sure what was going on, but the courier said I would get something every day. So at about 11am each day, I got quite excited as I waited for him to turn up with my mystery package. Wednesday was a donut (I must admit I took a bite...). Finally on the fourth day - Valentines Day - I got a clear plastic box with a big red heart in it... but the heart was broken. Here's why - Antonio Banderas has decided to break up with clingy food, and he wants all of us to the same. In a new campaign for Extra chewing gum, Antonio tells a donut that it's over between them. We love a clever marketing campaign and it's so nice to see Antonio Banderas back!


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