Founded by sisters Sally Obermeder and Maha Corbett, SWIISH stands for: Stylish Women Inspiring Inner Strength, Health and Happiness. The ultimate feel-good online lifestyle destination for women, SWIISH is based on the belief that you don’t have to spend a fortune to feel amazing inside and out. It’s all about creating the best version of yourself – from wellness and health, to personal style, beauty and home.
The SWIISH online store, which launched in 2015, has been hugely popular offering chic fashion, beauty and lifestyle buys at an affordable price.
At SWIISH, we believe that fashion can also be a wellness tool – if we look good, we feel good. We all want to feel good, love what we’re wearing and feel comfortable in our own skin. Getting dressed can be a daily form of self-care. It’s all about the way you present yourself, a form of creative expression.
Sally and Maha share a passion for health and fitness, with Maha also a certified health coach. SWIISH offers achievable advice for living a well-balanced lifestyle, incorporating mind, body and spirit. With a strong emphasis on fresh, wholesome food, the SWIISH Kitchen recipes are among the most popular on the SWIISH blog as readers seek to emulate the sisters’ enviable glow and lust for life.
Testament to the SWIISH ethos of leading a healthy, happy life, Super Green Smoothies is the #1 best-selling book released by Sally and Maha in 2015. It has been reprinted 8 times, and translated across the globe into several languages. The book came about after Sally’s battle with breast cancer. She wanted to get her health back on track and having green smoothies helped her lose over 15kgs, increased her energy levels, and improved her digestion and skin, ultimately leaving her feeling better than ever. Maha adopted the green smoothie lifestyle too with similar results – she lost 8kgs, and felt lean with improved digestion and better sleep. The sisters then began creating and testing different recipes which eventually became the Super Green Smoothies book.
After this came the 30-Day Super Green Smoothies Starter Challenge and 30-Day Summer Body Challenge, two all-inclusive programs created to inspire weight loss, and active, healthy and energised lifestyles.
In addition to SWIISH, Sally has an esteemed TV and media career including being a former co-host of Channel 7’s (now defunct) national news and entertainment show, The Daily Edition. She is also an ambassador for the National Breast Cancer Foundation and the Sony Foundation. Plus, she works with the Nelune Foundation, the Breast Cancer Network of Australia and Shake It Up (Parkinson's research).
Also passionate about giving back, Maha is a supporter of several charities including the Humpty Dumpty Foundation, Cancer Council and Giant Steps.
Sally, Maha and the SWIISH team also run the charitable initiative WISH by SWIISH, designed to bring a little joy and happiness into the lives of those suffering serious illness.